The product line provides marketers with a single source of expertise and solutions for "converged video marketing". It incorporates all of DG’s TV and video products and services such as TV ad delivery, SpotCentral, PathFire, TreeHouse and online video. The announcement was made at the company’s rebranding party in Singapore yesterday.
DG has recently launched a unified brand identity to incorporate all of its TV and online solutions under a single corporate umbrella. Its new brand hierarchy and the tagline of ‘Spot on’ were developed by Chermayeff & Geismar to celebrate the spot as the core creative element of advertising.
The consolidated company will offer comprehensive ad campaign management that includes multi-screen delivery, cross-channel analytics and unified asset management through its two key business pillars––online MediaMind product line and VideoFusion product line.
Called DG MediaMind in Asia for the purposes of familiarity, it has 14 offices in Asia and 41 offices globally.
Neil Nguyen, CEO and President of DG, noted that DG accelerates the convergence of advertising across an ever increasing number of screens through its acquisitions.
“Unifying all our brands and technologies under the DG umbrella will make it easier for all advertisers to take full advantage of our unique offering,” he added.
DG boasts that it connects more than 14,000 global advertisers and 7,400 agencies with targeted audiences through more than 50,000 media destinations in 78 countries.