As part of the first phase of the fully integrated campaign, the agency has just launched the mall's Facebook page, which introduces some of the mall's landmark tenants. The page also features a Facebook app social-media game and a stop-frame animation video of the mall's construction.
Over the coming month, leading up to the launch in August, the agency will be rolling out a website as well as mobile and digital kiosks.
"Social media is the perfect vehicle to whet the appetites of Hong Kong’s voracious shoppers, generating interest ahead of the formal launch," commented Designercity account director Leo Tsui.
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