Emily Tan
Jul 17, 2012

Designercity to handle digital for Hysan Place in Hong Kong

HONG KONG - Independent design agency Designercity has won the digital remit for the soon-to-launched shopping centre Hysan Place in the city's Causeway Bay district.

Hysan Place's Facebook page
Hysan Place's Facebook page

As part of the first phase of the fully integrated campaign, the agency has just launched the mall's Facebook page, which introduces some of the mall's landmark tenants. The page also features a Facebook app social-media game and a stop-frame animation video of the mall's construction. 

Over the coming month, leading up to the launch in August, the agency will be rolling out a website as well as mobile and digital kiosks. 
"Social media is the perfect vehicle to whet the appetites of Hong Kong’s voracious shoppers, generating interest ahead of the formal launch," commented Designercity account director Leo Tsui. 
Campaign China

Related Articles

Just Published

1 hour ago

DDB reveals global 'Unexpected Works' repositioning

The global network revealed the new positioning on a billboard in a sheep farm in New Zealand.

1 hour ago

Cannes Lions 2021: Microsoft wins Creative Marketer ...

Award is given annually to an advertiser with a body of creative and Lion-winning work over a sustained period of time

10 hours ago

Creative effectiveness ascends in a post-cookie ...

A return to old-school fundamentals, coupled with use of new-fangled tools, can ensure that creativity continues to deliver. Here are some simple pieces of advice for brand marketers.

10 hours ago

SoftBank invests $60 million in ADA

SoftBank plans to tap ADA's expertise in analytics, data, and AI digital marketing to expand the footprint of its portfolio, including messaging app Line, in Southeast Asia.