As part of the first phase of the fully integrated campaign, the agency has just launched the mall's Facebook page, which introduces some of the mall's landmark tenants. The page also features a Facebook app social-media game and a stop-frame animation video of the mall's construction.
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The global network revealed the new positioning on a billboard in a sheep farm in New Zealand.
Award is given annually to an advertiser with a body of creative and Lion-winning work over a sustained period of time
A return to old-school fundamentals, coupled with use of new-fangled tools, can ensure that creativity continues to deliver. Here are some simple pieces of advice for brand marketers.