Staff Reporters
Jan 4, 2011

Dentsu points to special moments for Suzuki Ritz campaign in India

Following its launch in May 2009, Maruti Suzuki Ritz has launched its third branding campaign aiming to establish an emotional connection with its audience in India.

Maruti Suzuki Ritz's 'Live the moment'
Maruti Suzuki Ritz's 'Live the moment'

Combined, the launch and second campaign 'Choices' have helped establish Ritz as a strong player in the premium A2 segment and subsequently generate monthly sales of over 6,000 cars.

For the third and recently launched campaign, Dentsu Creative Impact was briefed to give life and meaning to the brand's platform of 'Live the moment', creating excitement in the minds of consumers. 

This philosophy at the heart of the brand refers to life's countless moments, both big and small. The TVC alludes to the fact that these moments, however far and few between, should all be "experienced, loved, lived and made the most of."

Credits

Client Maruti Suzuki India Limited
Creative agency Dentsu Creative Impact
Campaign Ritz Live the Moment
Media TVC, print, outdoor, radio
Account manager Sambit Burman, Hitesh Chhabra
Strategic planner Kartikeya Srivastava
ECD Kunal Gill 
Creative director Sunayna Sabharwal 
Art director Avinash Chauhan 
Copywriter Sunayna Sabharwal 
Concept Avinash Chauhan, Sunayna Sabharwal 
Film director Anurag Basu 
Production house Full Moon Productions 
Post production studio Prime Focus 
Music credits Ram Sampath

Source:
Campaign Asia

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