The media planning and buying, estimated to be worth between US$15-$20 million, was awarded to Dentsu Media following a pitch between Mindshare, Mediacom, MPG, Activate and CS Media.
Incumbent of eight years, DDB - Optima media, chose not to pitch.
Indosat’s creative business was awarded to JWT and MACS909 , also following a pitch. Incumbent DDB also declined to participate in the creative pitch.
Dentsu Indonesia will handle Indosat’s media planning and buying from 1 January 2011.