Unknown Unknown
Dec 16, 2010

Dentsu Media wins Indosat’s US$20 million media business

JAKARTA – Dentsu Media Indonesia has picked up telco giant Indosat’s media business following a major pitch.

Indosat has awarded its media business to Dentsu
Indosat has awarded its media business to Dentsu

The media planning and buying, estimated to be worth between US$15-$20 million, was awarded to Dentsu Media following a pitch between Mindshare, Mediacom, MPG, Activate and CS Media.

Incumbent of eight years, DDB - Optima media, chose not to pitch.

Indosat’s creative business was awarded to JWT and MACS909 , also following a pitch. Incumbent DDB also declined to participate in the creative pitch.

Dentsu Indonesia will handle Indosat’s media planning and buying from 1 January 2011.

Related Articles

Just Published

1 day ago

Apple tells children’s story to illustrate new feature

Real user appears in Taika Waititi-directed film.

1 day ago

Annalect hires Accenture Song’s Lauren Walker as ...

Omnicom’s data and analytics division has devised a client support strategy after nearly doubling in size in the past year.

2 days ago

Campaign announces 2024 event calendar

From awards to conferences, roundtables, and workshops, we have a variety of events that will help you grow, connect, and shine in the industry. Explore our event calendar for 2024 and register now