Unknown Unknown
Dec 16, 2010

Dentsu Media wins Indosat’s US$20 million media business

JAKARTA – Dentsu Media Indonesia has picked up telco giant Indosat’s media business following a major pitch.

Indosat has awarded its media business to Dentsu
Indosat has awarded its media business to Dentsu

The media planning and buying, estimated to be worth between US$15-$20 million, was awarded to Dentsu Media following a pitch between Mindshare, Mediacom, MPG, Activate and CS Media.

Incumbent of eight years, DDB - Optima media, chose not to pitch.

Indosat’s creative business was awarded to JWT and MACS909 , also following a pitch. Incumbent DDB also declined to participate in the creative pitch.

Dentsu Indonesia will handle Indosat’s media planning and buying from 1 January 2011.

Related Articles

Just Published

1 day ago

Nike inspires children to dream big with rousing ...

Wieden+Kennedy Shanghai's new spot allows some of China’s biggest athletes to turn back the clock and reignite the dreams that spurred them to greatness.

1 day ago

Pepsi shows how to 'Save The Drama' this Chinese ...

FCB SHOUT Malaysia delivers a cheeky campaign aimed at alleviating typical festive frustrations whilst boosting bottle sales at this time.

1 day ago

Global new-biz round-up: Jim Beam and Pfizer among ...

Publicis Groupe and Havas post year-on-year growth.

1 day ago

Lessons from Adidas: How to respond to fake press ...

Following the recent hoax against sportswear brand Adidas, communication experts explain how to avoid being hit by a similar fake press release campaign.