Mumbai-based Mogae Consultants has until now held 26 per cent stakes in Dentsu Communications, Dentsu Marcom and Dentsu Creative Impact.
The three agencies have been integrated into a single entity, the Dentsu India Group, along with Dentsu Mediatech and Clickstreamers.
According to a statement from Dentsu, the decision was prompted by “the need to provide an increasingly higher level of unique services” to global clients. The agency is planning to expand its business in areas such as sports and digital services.
“By making these three companies wholly-owned Dentsu subsidiaries in the rapidly developing and increasingly important Indian market, we aim to enhance our infrastructure to provide the best integrated solutions to our clients in all business domains,” said Yuzuru Kato, executive officer in charge of global business development, in the statement.
The move has resulted in the resignation of Dentsu India Group chairman Sandeep Goyal from that position and from the boards of the three agencies. However, according to the statement, he will continue to support the network as founder chairman, along with Tanya Goyal, another former board member, who will act as principal advisor to the group.
