Byravee Iyer
Aug 14, 2013

DBS Bank names Sheran Mehra as India marketing head

SINGAPORE - DBS Bank has tapped Sheran Mehra to head its marketing communications in India.

DBS Bank is aiming to build its brand internationally
DBS Bank is aiming to build its brand internationally

Sheran Mehra, who was previously head of marketing for hospitality chain Mahindra Holidays, has been brought on to spearhead the bank’s efforts in India. She joined DBS in July and replaces Sudeep Bhalla, who has moved on to Vodafone India as VP corporate communications and corporate responsibility.

In July, DBS appointed former Dell hand, Prashant Agarwal, as senior vice president of marketing. At the time, Agarwal had told Campaign Asia-Pacific that DBS has significant potential to expand internationally.

DBS is currently present in 15 markets globally. It has outlined India amongst its six key markets. Others in the category are Singapore, China, Hong Kong, Taiwan and Indonesia. DBS is one of the largest Singapore-based banks in India with 12 branches across the country.

A spokesperson for DBS in Singapore declined to comment on the appointment. The company’s India spokesperson did not reply to Campaign Asia-Pacific email queries by press time.  

Prior to Mahindra, Mehra was in charge of communications at Dhanalaxmi Bank, a regional bank. She was also head of marketing for Barclays India where she was responsible for launching the bank and its products in India.

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