Staff Reporters
Nov 5, 2019

Danone awards China media to Spark Foundry

The win covers planning and buying for the company's Early Life Nutrition and Danone Waters China business units.

Danone's Mizone vitamin water

French food company Danone has awarded its media duties in China to Publicis Media's Spark Foundry. 

The win, following a pitch, consolidates planning and buying duties across Danone's ELN Early Life Nutrition and DWC Danone Waters China business units. The incumbents were Wavemaker for ELN and OMD for DWC. The combined annual billings are more than US $150 million, according to Spark Foundry.

The pitch began in May, and...

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