Staff Writer
Jan 15, 2018

CWT Meetings & Events appoints China GM

Sam Li will lead events team across CWT’s five China offices.

CWT Meetings & Events appoints China GM

CWT Meetings & Events, Carlson Wagonlit Travel’s meeting & events division, has appointed Sam Li as general manager for China. 

Based in Beijing, Li will lead a team of meetings and events specialists across CWT’s five offices in China.

Reporting to Cindy Fisher, senior vice president and global head, CWT Meetings & Events, Li will be responsible for growing business in this market, and creating highly engaging, digital and data-driven experiences for clients.

“China presents tremendous opportunities for us, particularly with the growing interest in strategic meetings management (SMM) and companies looking to better align their business travel and M&E programmes,” Fisher said.

“Sam has extensive experience in business planning, management execution and business development for meetings and events in China. I’m confident he will be able to help our clients get the most out of their M&E programmes, and take our business in China to the next level.”

Li is a seasoned industry veteran with more thna 17 years of experience. Most recently, he was general manager and assistant president at one of China’s largest travel companies, where he spent ten years growing outbound tourism and business events operations. 

 

Related Articles

Just Published

13 hours ago

How to prepare for hybrid commerce: Chinese ...

As consumers seamlessly hop between physical and online, brands are expected to provide real-time stock information and personalised experiences across all of their touchpoints. But they must demonstrate a value exchange to consumers to collect the data they need.

13 hours ago

Data shows brands don’t need social media accounts ...

Data from a Jing Daily report shows that luxury brands no longer rely on their own social media accounts in China with more engagement relying on KOLs.

13 hours ago

Apple debuts 2022 Chinese New Year film (clear some ...

The company's offering for this year is a 23-minute epic—shot on iPhones—about the making of an epic film within the film, also shot on iPhones.

14 hours ago

How women’s health brands communicate on social ...

Female founders of women’s health brands say censorship makes it challenging to properly address women’s concerns.