A four-part video documentary about Vietnam's vibrant creative scene.
A four-part video documentary about Vietnam's vibrant creative scene.
Campaign's Adrian Peter Tse presents a multi-faceted view of Vietnam's creative environment, including not only interviews with agency leaders but also an exploration of the consumer backdrop that creatives must understand. Episodes include:
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At the 2024 NewFronts in the US, tech platforms glided over legislative issues and focused on outshining each other with technology and performance, appealing to cost-focused media buyers.
Brands can now get AI-generated creative variants in Meta’s Ads Manager through Advantage+ creative.
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AI is not a silver bullet; the tech’s capabilities, while incredibly powerful, are only effective if managed and implemented correctly.
New business pipeline looks good overall, but some project work is under pressure because 'client decisions are taking longer to happen', CEO tells Campaign.
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