Rhandell Rubio
Jul 27, 2011

CREATIVE Q&A: Publicis Jimenez Basic's Alex Castro

Alex Castro, creative director at Publicis JimenezBasic, takes time off his busy schedule to share his stories on how he cut his teeth in the advertising industry, being impressed with people having a great sense of humour, and going home at 5 pm to prove a theory.

Alex Castro, creative director at Publicis Jimenez Basic

How did you get into advertising

I was in my junior year in communications when the 'advertising' subject was included in our school curriculum. We also had a new professor a former advertising practitioner from Manila who told us how lucrative agency work can be a copywriter can make thousands just by writing a headline of seven to ten words Naturally, I lapped every thing he said and  after graduation, I was singleminded with...

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