Rhandell Rubio
Apr 13, 2011

Creative Q&A: BBH Asia-Pacific's Noel Yeo

Noel Yeo, creative director at BBH Asia-Pacific, on his worst job ever, what he would have been if not for advertising and where he goes to be inspired.

Noel Yeo, creative director at BBH Asia-Pacific

How did you get into advertising 

It started at the University of Oregon, where I enrolled as a business major. I didn't know what to do with my life. Just before classes began, a mate showed me a copy of EPICA and said he was going to do advertising. I couldn't believe how anyone could have a job doing that. Pages and pages of ideas. It felt like a scam. It didn't look or...

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