Cream has been tasked with developing TV, OOH and BTL campaigns for the launch. “Cream’s strategy not only delivered on the brief but they also developed a whole new communications platform to manage our vast portfolio,” said Rendon Chan, general manager, Rinbee.
“It’s great to be appointed and given the opportunity to develop the concepts, for the most part, exactly as we presented in the pitch,” said Brenden Arnold (pictured), CEO of Cream Cambodia.
The agency’s other key clients include Unilever Cambodia, Cambodia Brewery Limited and Smart Axiata Mobile.