Byravee Iyer
Aug 25, 2014

Farm-product retailer picks Cream Communications for Cambodia debut

CAMBODIA - UCA, a division of ASEA Agri Group Singapore, a retailer of farming products, is entering Cambodia with a chain of 'farm-solution' service centers and has picked Cream Communications as its creative agency in the country.

Brenden Arnold
Brenden Arnold

The agency has so far executed UCA’s brand architecture and corporate identity and is now developing retail designs. The key to success for the UCA brand is a practical, no-fuss mindset with an approachable, educational, results driven culture to benefit farmers, said Brenden Arnold, CEO of Cream Communications.

“We’re committed to guiding farmers with the best agricultural practices and technological know-how to help them significantly improve their living standards through massive improvement in income per crop acre,” said Rod Bassett, director of UCA. “Appointing Cream was an easy decision. Their deep understanding of our route-to-market business, coupled with their holistic vision for our brand, is peerless.”

Commenting on the approach, Arnold said the majority of communications will be localised in Battambang, the 'food bowl' of Cambodia, and will revolve around awareness campaigning with heavyweight radio, coupled with content tools to educate about new technologies and best practices.

 

Related Articles

Just Published

1 day ago

Campaign Crash Course: What exactly is diversity?

The industry talks about diversity a lot, but do we understand the true definition of diversity, the difference between inherent and acquired? Find out, and test your knowledge with a quiz.

1 day ago

40 Under 40 2020 opens for entries

Calling all rising stars and those destined to make a big mark in APAC's marketing, media and advertising arena: Nominations are now open for our eighth-annual list of standouts who are 39 or under.

1 day ago

Agency launches internship for 55+ cohort

Thinkerbell's Thrive@55 internship seeks to offer an entry point for members of a "massively underrepresented" age group.

1 day ago

Hugh Jackman transitions from villain to hero in ...

If you think the actor is a nice guy in real life, well, you’re wrong.