The agency has so far executed UCA’s brand architecture and corporate identity and is now developing retail designs. The key to success for the UCA brand is a practical, no-fuss mindset with an approachable, educational, results driven culture to benefit farmers, said Brenden Arnold, CEO of Cream Communications.
“We’re committed to guiding farmers with the best agricultural practices and technological know-how to help them significantly improve their living standards through massive improvement in income per crop acre,” said Rod Bassett, director of UCA. “Appointing Cream was an easy decision. Their deep understanding of our route-to-market business, coupled with their holistic vision for our brand, is peerless.”
Commenting on the approach, Arnold said the majority of communications will be localised in Battambang, the 'food bowl' of Cambodia, and will revolve around awareness campaigning with heavyweight radio, coupled with content tools to educate about new technologies and best practices.