Ad Nut
Mar 18, 2016

Charity asks WTF you're doing watching clickbait videos

From the UK: 'What the f**k have you done?', for Mellon Educate by Dare London

Charity asks WTF you're doing watching clickbait videos

The Ad Nuts at Campaign UK report:

A charity that sends volunteers to Africa to help build schools is seeding fake clickbait ads on social media in a bid to drum up support. The Facebook and YouTube films, created by Dare, use titles such as "Hot girl fails" and "Unbelievable trick shot". When clicked, they reveal provocative lines about wasting your life—for instance: "What the fuck have you done?" The actor Nathaniel Parker provided the voiceover. 

Ad Nut now wonders whether watching ads and making snarky comments about them is a waste of one's life. Maybe Ad Nut will spend the afternoon helping some less fortunate woodland creatures.

 

Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Related Articles

Just Published

15 hours ago

Creative Minds: Why Ng Mei Mei’s perfect day is a ...

Get to know the creative group head at Iris Singapore who started a cookie business during the pandemic that forced her to go without sleep for 50 hours.

1 day ago

Agency of the Year 2022

See the full list of winners for markets including APAC, Southeast Asia, ANZ, South Asia, and Japan/Korea.