The Ad Nuts at Campaign UK report:
A charity that sends volunteers to Africa to help build schools is seeding fake clickbait ads on social media in a bid to drum up support. The Facebook and YouTube films, created by Dare, use titles such as "Hot girl fails" and "Unbelievable trick shot". When clicked, they reveal provocative lines about wasting your life—for instance: "What the fuck have you done?" The actor Nathaniel Parker provided the voiceover.
Ad Nut now wonders whether watching ads and making snarky comments about them is a waste of one's life. Maybe Ad Nut will spend the afternoon helping some less fortunate woodland creatures.
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