Staff Writer
Mar 28, 2019

CEI's March issue is out

The changing agency landscape, sustainability, festivalisation, and more!

The ever-changing agency landscape means that agencies are constantly having to up their creative offerings while expanding across regions. According to Oscar Cerezales of MCI Group p32, new business models are appearing where communities are being created without traditional backers like associations or corporates. Ultimately, this shifts the power back to the community and forces agencies to keep up.

On top of that, in an era of speciality content and personalisation, agencies are finding...

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