Staff Writer
Mar 28, 2019

CEI's March issue is out

The changing agency landscape, sustainability, festivalisation, and more!

CEI's March issue is out

The ever-changing agency landscape means that agencies are constantly having to up their creative offerings while expanding across regions. According to Oscar Cerezales of MCI Group (p32), new business models are appearing where communities are being created without traditional backers like associations or corporates. Ultimately, this shifts the power back to the community and forces agencies to keep up.

On top of that, in an era of speciality content and personalisation, agencies are finding new ways to work together. Large agencies are partnering with smaller agencies to expand their suite of offerings, while boutique agencies (especially those in China) are shining in their own right – more so than ever. Through all of these changes, we ask corporate clients: What do they look for in agencies?

One change that the industry is being held accountable for is its effect on the environment, whether physical, social, or cultural. We’re proud to bring back our Sustainability Report where we go in-depth about developments around event emissions, event design, food and beverage, and the industry’s impact on local communities. It’s about time we stopped making excuses.

In our Creativity section, we delve into a megatrend sweeping the industry at the moment: festivalisation. It’s not simply about offering variety to attendees in a physical way – it’s about allowing them to curate their own journeys in their own time. We also hear from an event professional about how to apply the trend at your event.

In our Technology section, read all about leveraging tools in pre-event marketing including the basic but ever-relevant email marketing. It’s also the return of our Event Marketing Awards, bigger and better than ever. 

Click here to access the issue. 

Source:
CEI
Tags

Related Articles

Just Published

2 days ago

Behind Spotify's new Southeast Asia campaign

EXCLUSIVE: Campaign talks to Jan-Paul Jeffrey, Spotify’s head of marketing, on the streamer's latest regional campaign for Indonesia, Thailand and Philippines.

2 days ago

Tech MVP 2022: Sunil Naryani, Dentsu

MOST VALUABLE PROFESSIONAL: Chief product officer Sunil Naryani has been instrumental in elevating the product offerings from Dentsu and driving radical collaborations across market product leaders.

2 days ago

Why purposeful creativity is more important than ...

Why do we still rush to come up with a once-in-a-lifetime brilliant stroke of genius that had zero impact on anyone’s life or business, and then proudly stand on a stage receiving accolades for our achievements? MediaMonks' APAC ECD ponders this question and more.

2 days ago

Here's Google's plan to to help advertisers manage ...

David Temkin, senior director of product management, ads privacy and user trust at Google, who is leading the charge on preserving ad targeting and measurement while tracking restrictions loom, discusses these shifts.