Jane Leung
Aug 19, 2010

Carlton Draught builds mega skill-tester for fans in Australia

Carlton Draught is kick starting a brand activation project giving fans a chance to win big in 30-meter tall skill-tester game.

Carlton Draught builds mega skill-tester for fans in Australia

Upon purchase of a Carlton Draught, fans can use a code provided to enter a lucky draw to play the Magnatron skill-tester.

The giant machine will be filled with AUS$100,000 (US$90,000) in prizes, including a Toyota Hilux, a 10-year AFL Grand Final hospitality package and close to $5,000 in cash.

The Magnatron will be set up along the side of the MCG stadium during the AFL Finals series in September. 14 winners will be selected to play the game.

Carlton Draught has also charged Clemenger BBDO Melbourne with a TV commercial titled ‘Slo mo’.



Credits:
Project Slow mo
Client Carlton & United Breweries
Creative agency Clemenger BBDO Melbourne
Executive creative director Ant Keogh
Creative team Richard Williams, Anthony Phillips
Senior TV producers Sonia von Bibra, Pip Heming
Client servicing Paul McMillan, Mick McKeown, Phoebe Farquharson
Director Paul Middleditch
Executive producer Peter Masterton
Production company Plaza Films
Exposure Television

Source:
Campaign Asia

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