Apr 18, 2003

CAREERS: What it's like to work for...Nickelodeon

Who's the boss?

CAREERS: What it's like to work for...Nickelodeon

Richard Cunningham, managing director, Nickelodeon Asia.

How many staff?

Total staff strength of 39 people of all shapes, sizes and denominations, across Singapore, India, Japan and the Philippines covering marketing and communications, on-air production, programming, network development, advertising sales, licensing and merchandising and live shows.

Marketing responsibilities?

I oversee all consumer, trade and affiliate marketing, pro-social, brand and communication strategy and initiatives throughout Southeast and North Asia and New Zealand.

Who's the competition?

Other TV channels that target kids two-14 years old.

How do you get a job there?

Being able to think like a kid and the love of messy, slimy fun or if you possess relevant media or marketing experience, passion and knowledge you definitely have an advantage. At Nickelodeon, we believe that kids come first, and we try to work towards that philosophy in everything we do.

Department or office transfers?

Yes, but the initiation is quite slimy. Beware!

Any training offered?

Through our MTVN Campus programme that offers a range of different training topics and, most importantly, the hands-on training offered at any of the multitude of events that we organise throughout the region for kids.

Pay and perks?

Lots of great premiums and the perks of seeing how kids get touched by the big orange world of Nickelodeon, and what the brand means to them.

We get loads of letters, artwork and poems from kids all over Asia.

These always make our day, and give us that warm, fuzzy feeling that everything we do is all worthwhile.

And, our swanky new offices on Orchard Road in Singapore (complete with vending machines, a pool table and Playstation) aren't that bad either!

Long hours?

Only when there are numerous on-ground activities that are happening around the same time, but the working hours are pretty industry standard.

Business travel?

Extensive travel throughout the region from as far north as Beijing to as far south as New Zealand and everything else in between.

Source:
Campaign Asia
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