Staff Reporters
Sep 13, 2010

Campaign Palace names Michele Teague as MD of its Sydney office

SYDNEY - The Campaign Palace has appointed Michele Teague as managing director of its Sydney office, her appointment will be effective on 11 October.

Michele Teague
Michele Teague

Teague (pictured) has had extensive experience in a number of New Zealand's leading corporates in technology, FMCG, tourism, retail and advertising agency sectors, and joins the agency from Telecom NZ where she was head of communications for retail.

Teague has also had senior marketing and management roles at Restaurant Brands (operators of KFC, Pizza Hut and Yum franchises in NZ), Pacific Retail Group, Woolworths and as global marketing manager for Air New Zealand.

Teague started her career on the agency side, including eight years at Y&R's Mattingly. Career highlights includes developing the 'Inspiring journeys' brand strategy for Air NZ and the branding campaign and relaunch of Telecom's 3G XT mobile network last year.

"Michele comes to us with an outstanding corporate background and will have serious credibility with our clients," TCP executive chairman Mark Mackay commented on her appointment. "Her experience with retail, FMCG and fast food, her ability to manage significant budgets and staff, and her track record in building and reviving brands."

Teague added, "I am delighted to be joining an agency with such a wonderful creative body of work, and portfolio of blue chip brands. It's an exciting time to be in the advertising industry as we embrace the challenges of new channels, content and branding of the complete customer journey."

Source:
Campaign Asia

Related Articles

Just Published

2 hours ago

Creative Minds: Vũ Đăng Khoa is fuelled by chaos ...

Dentsu Creative Vietnam’s Vũ Đăng Khoa on his journey from scrawling graffiti on textbooks to the more controlled chaos of advertising.

4 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

5 hours ago

Agency Report Card 2024: Assembly

Assembly successfully pivoted to new sectors like healthcare and achieved B Corp certification. But revenue and operational hurdles must be addressed to solidify its position as a challenger agency.

5 hours ago

How a cute fishball turned its frown upside down

For Thai-based restaurant chain Bar BQ Plaza, Grey Thailand made sure that its clients’ feelings about dwindling sales were in full display to set off a national outcry.