This current TV/print/OOH campaign for Vietnam Airlines isn't high-concept (like the other airline ad Ad Nut covered today).
It simply focuses on the carrier's new planes, onboard amenities and routes. It also hits expected notes regarding its home country: beautiful scenery, warm people, delicious coffee.
And there's nothing wrong with that. The stated goal of the airline's partnerhip with JWT is to "globalize Vietnam’s national flag-carrier". So increasing consideration among travelers who know nothing of the brand is the order of the day.
The campaign, which launched in June, is airing in 10 countries (UK, France, Germany, Australia, Japan, Korea, Cambodia, Laos, Myanmar and Vietnam) on global channels such as Bloomberg TV, Star World, Forbes, BBC and The Economist. It also includes digital and OOH at airports including Frankfurt, London, Seoul, Sydney, Tokyo and Paris.
Global AOR/Creative Agency: J. Walter Thompson Vietnam
Business Team: Saby Mishra, Vuong Mai, Trang Nguyen, Van An
Creative Team: Steve Clay, Quang Le Duc, Anh Tuan Ho, Jing Chen
Production: Mai Thao Nguyen, Chau To
TVC Production: Fatman Films
Director/DP: Mark Toia
Executive Producer: Steve McLennan
Art Director: Jimmy Boong
Line Production (London) : Cyfilm Production
Pixel Garden Vietnam, Mesh FX BKK, and Cyclo Vietnam
Music: Imaginex KL
Print: Production: FrameWorld
Producer: Tram Huynh
Photographer: Giuliano Bekor
Photographer Assistant: Rafael Bekor
DI: Giuliano Bekor’s team, Giang Tran from FrameWorld
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