Sep 10, 2004

Business performance league: August

Business performance league: August

Estimated Overall

Billings Gain

Rank* Agency Wins (USdollars m) Losses (USdollars m)

1 Publicis Korea Telecom, 194 Coke Korea, 190

(2) JetStar Australia, Western

China Automobile Union India

Association, Sport-

China, LVMH HK

project, Keppel

Singapore project

2 McCann Microsoft Australia, 169 India Today, 161

(1) Erickson CRM, San Miguel HK, Pondicherry

China, AMD India, Tourism India,

Kyocera Japan Shangri-La

Philippines

3 Leo Toys R Us Japan, 166 BlowPast 143

(4) Burnett Marie France HK, India

Straits Times

Singapore, Samsung

Taiwan project,

The Curve Malaysia

4 TBWA Schwarzkopf India, 128 Pondicherry 106

(3) Marac Finance New Tourism,

Zealand, Australian Hutchison

Government project 3 HK

5 Grey India Today, Wyeth, 117 Old Spice 95

(7) Global Indonesia, Guinness India,

Group Anchor BTL Malaysia, Siemens

Kanebo Taiwan India

6 Euro NSW Lotteries, 132 Maybank 85

(5) RSCG Microsoft China Malaysia,

project, Paradise CJ Internet

Foods Australia, Korea

Danal Korea,

Carlsberg BTL

Malaysia, San Disk

HK, Tide Water Oil

India

7 BBDO Warner Village 102 Sony Hi Fi 75

(10) Theme Parks India,

Australia, Tiger Paradise

Beer Singapor Foods

Australia

8 Saatchi Traffic Police, 81 PLDT (media) 67

(6) and Singapore Sydney Philippines

Saatchi Morning Herald

9 JWT Pondicherry Tourism 102 Cadbury Japan, 64

(9) India BlowPast

India

10 DDB Olympus cameras Asia 110 Tiger Beer 38

(8) Singapore,

Hutchison 3

Australia

11 Ogilvy Lotto, Instant 80 San Miguel HK, 26

(11) Lotteries Australia China, India

Tourism

12 Bates HSBC Asia (part), 32 Anchor Beer 19

(12) Rupa & Co India China

13 FCB NTT DoCoMo project, 46 Bank of East 15

(13) APN Media New Asia HK

Zealand, Fujitsu

China

14 M&C Pricerite HK 9 9

(14) Saatchi

* Previous ranking in brackets

The New Business ScoreBoard is compiled monthly on behalf of Media

magazine by R3, a consultancy specializing in agency relationships,

remuneration and reviews. All billings figures are annualized and are

calculated based on R3's estimates, adjusted from AC Nielsen ADEX

figures or derived from agencies directly. Agency losses as well as wins

are recorded, if not shown. We attempt to accurately capture all new

business activity in the region-please email [email protected] if you

believe we have missed or incorrectly recorded any information.

Source:
Campaign Asia
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