
Estimated Overall
Billings Gain
Rank* Agency Wins (USdollars m) Losses (USdollars m)
1 Publicis Korea Telecom, 194 Coke Korea, 190
(2) JetStar Australia, Western
China Automobile Union India
Association, Sport-
China, LVMH HK
project, Keppel
Singapore project
2 McCann Microsoft Australia, 169 India Today, 161
(1) Erickson CRM, San Miguel HK, Pondicherry
China, AMD India, Tourism India,
Kyocera Japan Shangri-La
Philippines
3 Leo Toys R Us Japan, 166 BlowPast 143
(4) Burnett Marie France HK, India
Straits Times
Singapore, Samsung
Taiwan project,
The Curve Malaysia
4 TBWA Schwarzkopf India, 128 Pondicherry 106
(3) Marac Finance New Tourism,
Zealand, Australian Hutchison
Government project 3 HK
5 Grey India Today, Wyeth, 117 Old Spice 95
(7) Global Indonesia, Guinness India,
Group Anchor BTL Malaysia, Siemens
Kanebo Taiwan India
6 Euro NSW Lotteries, 132 Maybank 85
(5) RSCG Microsoft China Malaysia,
project, Paradise CJ Internet
Foods Australia, Korea
Danal Korea,
Carlsberg BTL
Malaysia, San Disk
HK, Tide Water Oil
India
7 BBDO Warner Village 102 Sony Hi Fi 75
(10) Theme Parks India,
Australia, Tiger Paradise
Beer Singapor Foods
Australia
8 Saatchi Traffic Police, 81 PLDT (media) 67
(6) and Singapore Sydney Philippines
Saatchi Morning Herald
9 JWT Pondicherry Tourism 102 Cadbury Japan, 64
(9) India BlowPast
India
10 DDB Olympus cameras Asia 110 Tiger Beer 38
(8) Singapore,
Hutchison 3
Australia
11 Ogilvy Lotto, Instant 80 San Miguel HK, 26
(11) Lotteries Australia China, India
Tourism
12 Bates HSBC Asia (part), 32 Anchor Beer 19
(12) Rupa & Co India China
13 FCB NTT DoCoMo project, 46 Bank of East 15
(13) APN Media New Asia HK
Zealand, Fujitsu
China
14 M&C Pricerite HK 9 9
(14) Saatchi
* Previous ranking in brackets
The New Business ScoreBoard is compiled monthly on behalf of Media
magazine by R3, a consultancy specializing in agency relationships,
remuneration and reviews. All billings figures are annualized and are
calculated based on R3's estimates, adjusted from AC Nielsen ADEX
figures or derived from agencies directly. Agency losses as well as wins
are recorded, if not shown. We attempt to accurately capture all new
business activity in the region-please email [email protected] if you
believe we have missed or incorrectly recorded any information.