Staff Reporters
Dec 12, 2011

Burson-Marsteller names CEO and market leader for Hong Kong

HONG KONG – Burson-Marsteller has appointed Matt Stafford (pictured) as chief executive and market leader of its Hong Kong office.

Stafford has been with Burson-Marsteller Hong Kong since 2007

Stafford was formerly the office’s managing director and has played a lead role in developing Burson-Marsteller’s global Huawei account. He will report to Bob Pickard, president and chief executive for Asia-Pacific.

Pickard praised Stafford’s leadership and noted that his group had experienced the lowest turnover in the region.

In addition to Huawei, Stafford has led activity on accounts such as Foxconn, the Hong Kong Jockey Club, the Hong Kong government, and Hong...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Related Articles

Just Published

Premium
Top 1000 Brands Briefing: Meet your speakers
Premium
41 minutes ago

Top 1000 Brands Briefing: Meet your speakers

Campaign and Nielsen present insights from the most comprehensive research on consumer brand perception across Asia-Pacific at Top 1000 Brands Briefing, taking place on 28 August in Singapore.

Premium
Facebook lets users clear advertising data held by third-party sites
Premium
1 hour ago

Facebook lets users clear advertising data held by ...

A user can then either block the app or site from sharing data, or block all of the services in one go.

Premium
Why advertisers can't afford to screw up 5G
Premium
2 hours ago

Why advertisers can't afford to screw up 5G

When thinking about optimal user experience, we need to take into account more than individual ads, Zenith's mobile specialist warns.

Premium
You don’t always need to pay to play
Premium
3 hours ago

You don’t always need to pay to play

Don't discount the importance of SEO in communications plans for building reputation, argues Edelman's digital director.