Faaez Samadi
Apr 3, 2018

Burson Cohn & Wolfe announces APAC market leaders

Newly-merged PR agency selects local leaders from existing talent pool.

Matt Stafford
Matt Stafford

Burson Cohn & Wolfe (BCW), the new PR agency created after WPP merged Burson-Marsteller and Cohn & Wolfe in February, has unveiled its Asia-Pacific market leaders.

All are senior executives from the previously separate firms, and will report into Matt Stafford, APAC president at BCW. The market leaders are as follows:

  • Beijing: Hong Qu, having previously led the market for Burson-Marsteller.
  • Shanghai: Tiffany Bai, who was previously China MD at Cohn & Wolfe.
  • Guangzhou: Cyrus Yeung, who was previously Guangzhou associate MD at Cohn & Wolfe.
  • Hong Kong: George Godsal, who previously led the market for Burson-Marsteller.
  • Singapore: Shawn Balakrishnan, who was previously MD, Singapore and Southeast Asia at Cohn & Wolfe.
  • Indonesia: Nia Pratiwi, who previously led the market for Burson-Marsteller.
  • Japan: Shuri Fukunaga, who previously led the market for Burson-Marsteller.
  • Korea: Ihn Chee, who previously led the market for Burson-Marsteller.
  • Australia: Pamela Klioufis , who was previously Sydney MD at Burson-Marsteller.

Stafford said most teams at BCW have already begun moving into the same offices and combining resources, and that the new agency’s Asia integration has seen a “strong and fast start”.

Margaret Key, previously APAC CEO at Burson-Marsteller, is now Asia head of AxiCom, Cohn & Wolfe’s technology agency.

Related Articles

Just Published

1 day ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

1 day ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

1 day ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

1 day ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.