Faaez Samadi
Apr 3, 2018

Burson Cohn & Wolfe announces APAC market leaders

Newly-merged PR agency selects local leaders from existing talent pool.

Matt Stafford
Matt Stafford

Burson Cohn & Wolfe (BCW), the new PR agency created after WPP merged Burson-Marsteller and Cohn & Wolfe in February, has unveiled its Asia-Pacific market leaders.

All are senior executives from the previously separate firms, and will report into Matt Stafford, APAC president at BCW. The market leaders are as follows:

  • Beijing: Hong Qu, having previously led the market for Burson-Marsteller.
  • Shanghai: Tiffany Bai, who was previously China MD at Cohn & Wolfe.
  • Guangzhou: Cyrus Yeung, who was previously Guangzhou associate MD at Cohn & Wolfe.
  • Hong Kong: George Godsal, who previously led the market for Burson-Marsteller.
  • Singapore: Shawn Balakrishnan, who was previously MD, Singapore and Southeast Asia at Cohn & Wolfe.
  • Indonesia: Nia Pratiwi, who previously led the market for Burson-Marsteller.
  • Japan: Shuri Fukunaga, who previously led the market for Burson-Marsteller.
  • Korea: Ihn Chee, who previously led the market for Burson-Marsteller.
  • Australia: Pamela Klioufis , who was previously Sydney MD at Burson-Marsteller.

Stafford said most teams at BCW have already begun moving into the same offices and combining resources, and that the new agency’s Asia integration has seen a “strong and fast start”.

Margaret Key, previously APAC CEO at Burson-Marsteller, is now Asia head of AxiCom, Cohn & Wolfe’s technology agency.

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