Burson Cohn & Wolfe announces APAC market leaders

Burson Cohn & Wolfe (BCW), the new PR agency created after WPP merged Burson-Marsteller and Cohn & Wolfe in February, has unveiled its Asia-Pacific market leaders.

All are senior executives from the previously separate firms, and will report into Matt Stafford, APAC president at BCW. The market leaders are as follows:

• Beijing: Hong Qu, having previously led the market for Burson-Marsteller.
• Shanghai: Tiffany Bai, who was previously China MD at Cohn & Wolfe.
• Guangzhou: Cyrus Yeung, who was previously Guangzhou associate MD at Cohn & Wolfe.
• Hong Kong: George Godsal, who previously led the market for Burson-Marsteller.
• Singapore: Shawn Balakrishnan, who was previously MD, Singapore and Southeast Asia at Cohn & Wolfe.
• Indonesia: Nia Pratiwi, who previously led the market for Burson-Marsteller.
• Japan: Shuri Fukunaga, who previously led the market for Burson-Marsteller.
• Korea: Ihn Chee, who previously led the market for Burson-Marsteller.
• Australia: Pamela Klioufis , who was previously Sydney MD at Burson-Marsteller.

Stafford said most teams at BCW have already begun moving into the same offices and combining resources, and that the new agency’s Asia integration has seen a “strong and fast start”.

Margaret Key, previously APAC CEO at Burson-Marsteller, is now Asia head of AxiCom, Cohn & Wolfe’s technology agency.