News
Jenny Chan 陳詠欣
Dec 15, 2011

Brands set to be more playful with gamification in 2012: Millward Brown

SYDNEY - Brands are to become more playful with gamification mechanics in 2012, predicts research consultancy Millward Brown.

Foursquare badges are a 'crude form of gamification'

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1 WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

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3 Did the strategic planner just kill the advertising agency?

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4 Coca-Cola and WPP renew global marketing partnership

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