Jane Leung
Jul 30, 2010

Billabong asks people why they love surfing in an online competition

Sports apparel brand Billabong is serving up a global online competition titled ‘I surf because’, asking people to share what the sport means to them.

Billabong asks people why they love surfing in an online competition

‘I surf because' is a platform for surfers and fans to create their own statement and share why they love the sport.

The digital contest features a series of videos and images and asks people to fill in the blank following the campaign phrase ‘I surf because...'

Billabong is offering attractive surfing related prizes to the winners, including a trip to Jeffreys Bay in South Africa, a seat on Rasta's Transparent Sea Voyage and front row seats to the Billabong Pro Teahupoo. They are also offering Billabong apparel up for grabs as weekly prizes.

The campaign invites champion surfers Tiago Pires, Taj Burrows, Joel Parko and Andy Irons to share why they love to surf.

Billabong has asked digital agency Design Royale Sydney to develop this campaign. The competition is located at microsite www.isurfbecause.com at also linked to Facebook and Twitter.


Project I surf because
Client Billabong
Digital agency Design Royale Sydney
Creative director Elliott Risby
Exposure Online


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