Staff Reporters
Dec 8, 2015

Best of 2015: Top 10 quotes of the year

What's the proper timing for using Tinder? What surprising body parts are required in order to work in the industry today? Our list of favourite quotes from 2015 not only answers these questions but also presents proof that we live in a world teeming with tossers who wouldn't know strategy if it hit them on the head.

Best of 2015: Top 10 quotes of the year

As 2015 nears its end, Campaign Asia-Pacific is reviewing the year by featuring one best-of (or worst-of) list each day. We've got 12 days' worth of the biggest PR disasters, deals, pitches, launches and people moves; the best and worst campaigns; and the oddest stories and quotes we've heard. Click here for all our year-in-review features from not only 2015 but also past years.

Here, in no particular order, are our 10 favourite quotes of the year:

 

“He is a unicorn among goats.”

Havas Worldwide’s Levant Guenes showed himself to be in awe of the agency’s healthcare division boss, VJ Yamat. He had to repeat this sentence several times to make himself heard above all the bleating.

 

 

“Yes, I’m from Unilever, but I’m not just a wallet full of advertising spend.”

Geoff Seeley suggested agency folk might want to be a bit more subtle when approaching marketers. See, it's all about storytelling, not just asking for handouts.

 

 

“Clients say they want strategy, but a lot of them wouldn’t know strategy if it landed on their heads.”

A free man after leaving AIA, Paul Groves livened up a Marketing Society industry discussion by saying what many agency heads feel but would never dare express themselves.

 

 

The full-service toothpaste is out of the tube.

Pithy as always, Sir Martin Sorrell made it clear that there can be no going back.

 

 

We believe staunchly that content is king but also that distribution is God.

We will not single this offender out but continue to staunchly hope that he and a long list of others lay their ‘content is king/queen/emperor’ analogies to rest in 2016. 

 

 

It’s definitely a job that requires both nipples.

Huge’s Michael Koziol’s had an interesting take on the post-Mad Men advertising industry.

 

 

If we knew we were about to die, we might all turn to Tinder.

The FT’s Caroline Daniel made a bold admission at Cannes.

 

 

When I saw the selfie stick on Kickstarter, I thought to myself, what tosser would buy one of those? The answer is clearly almost every tosser on a planet teeming with tossers.

Chris Clarke of Digitas LBI shared a candid observation on an Asian phenomenon that has gone global.


Still image from '"The Dangers of Selfie Sticks PSA", a video by Pizza Hut

 

 

The guys who make commercials consider what they do storytelling, but often it's preposterous; it's not real.

Dan Sloan of Nissan wondered why industry people still find it so hard to tell the difference between entertaining people and pushing corporate messages. 

 

 

Most CEOs and CMOs in this country are most likely over 65. What do they know? They haven't even used a smartphone.

Yoshiaki Ito, the Tokyo-based president and CEO of Haier Asia-Pacific, said he finds it absurd that 'grandpas' should be trying to lead the IOT revolution.

 


See all year-in-review features


 

Source:
Campaign Asia
Tags

Related Articles

Just Published

3 hours ago

Samsung unveils its 'new era of AI TV' in immersive ad

Global campaign was created by BBH Singapore.

3 hours ago

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

4 hours ago

Agency Report Card 2023: Havas Creative

Amidst talks of a potential IPO from parent Vivendi in 2024 or 2025, Havas’ commitment to sustainability will be a defining factor in its positioning and longevity in the market.

4 hours ago

How health influencers Nadya Okamoto and Dr Mike ...

Both shared their strategies—and platform likes and dislikes—at the PRWeek Healthcare Awards+Conference.