Advertising News The Work
Emily Tan
Jul 28, 2011

BBDO/Proximity Malaysia to take a fresh new approach with KFC

KUALA LUMPUR - BBDO/Proximity Malaysia's prior experience with the KFC account was not a factor in its recent win from McCann Erickson two weeks ago, says the agency's head Jennifer Chan.

Chan: Malaysians can expect an entirely new KFC brand campaign

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