Racheal Lee
Apr 27, 2012

Bank Mega calls creative pitch in Indonesia

JAKARTA - Bank Mega is believed to have called a pitch for its creative account in Indonesia.

Seven agencies are understood to be in the running for Bank Mega's creative account
Seven agencies are understood to be in the running for Bank Mega's creative account

The bank has reportedly invited seven agencies, of which mostly are local, to compete for the business. The full line-up has not been confirmed.

Last year, Bank Mega handed its credit card account to Playgroup, following a five-way pitch. Among Playgroup's clients are AirAsia and Djarum 76.

Other agencies known to operate on the bank's roster include Celcius Creative Communications and JC&K.

The scale of the account is not known at this stage. However, a senior international agency source in the market commented that Bank Mega had a tendency to separate its business into small portions, making it an unappealing client for many agencies.

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