Staff Writer
Jun 14, 2019

Are you more 'productive' and 'creative' when travelling for work?

Two thirds of business travellers say they are.

Are you more 'productive' and 'creative' when travelling for work?

Research by CWT, the B2B4E travel management platform, shows that six in 10 travellers feel more creative and productive when traveling for business. More than 2,700 business travellers were surveyed from around the world.

Travellers from Asia-Pacific are more likely to have increased creativity (65%) and productivity (64%) compared to travellers from the Americas (58% and 60% respectively) and Europe (53% and 51% respectively).

“We are proud to be in a business that helps bring out the best in people,” said Niklas Andreen, executive VP and chief traveller experience officer at CWT. “These findings are not a surprise – travel energises people, fosters fresh thinking, creates connections – and nothing beats a face- to-face meeting.”

CWT’s research also shows that six in ten travellers are most productive when working face-to-face and collaborating with colleagues as opposed to working alone (30%) or remotely (14%). Asia-Pacific travellers’ productivity benefits the most from working face-to-face: 61% versus 53% for travellers from the Americas and Europe.

In a country-by-country breakdown, China (60%), Singapore (61%) and India (72%) showed a strong feeling of greater productivity when working with colleagues. However, Australian and Japanese respondents tended to feel more productive when working alone at 47% and 54% respectively.

Millennial travellers are more likely to say that they are more creative and productive when traveling for business. Those in the Americas lead the way (77% feeling more creative and productive), followed closely by those in Asia-Pacific (75% feeling more creative and 73% more productive). European millennials rank third (58% and 57% respectively).

The survey was created by CWT and conducted by Artemis Strategy Group between January 28 and February 9, 2019. Responses were collected from more than 2,700 business travellers who travelled for business four or more times in the previous 12 months. Respondents were from the Americas, Europe and Asia-Pacific. 

Source:
CEI

Related Articles

Just Published

13 hours ago

How to prepare for hybrid commerce: Chinese ...

As consumers seamlessly hop between physical and online, brands are expected to provide real-time stock information and personalised experiences across all of their touchpoints. But they must demonstrate a value exchange to consumers to collect the data they need.

13 hours ago

Data shows brands don’t need social media accounts ...

Data from a Jing Daily report shows that luxury brands no longer rely on their own social media accounts in China with more engagement relying on KOLs.

13 hours ago

Apple debuts 2022 Chinese New Year film (clear some ...

The company's offering for this year is a 23-minute epic—shot on iPhones—about the making of an epic film within the film, also shot on iPhones.

14 hours ago

How women’s health brands communicate on social ...

Female founders of women’s health brands say censorship makes it challenging to properly address women’s concerns.