The Heineken Green Room is a brand activation concept that brings emerging international music talent and bands to connect with the beer brand’s targeted audience of young professionals through exclusive parties and lifestyle events.
David Lim, senior brand manager for Heineken at Asia Pacific Breweries Singapore, said: “We recently gave our Heineken Green Room members a space to call their own with exclusive access to a new Heineken Green Room online community and portal where they can stay connected to one another and ahead of the pack with easy access to privileged music-related content.
“Formul8 is the agency that has worked with us on making this community a reality, and I‚m confident that our members will be pleased with the work we‚ve done.”
The site is available at www.heineken.com.sg/greenroom. This year’s event will see Sinden and Act Yo Age perform.
Lumina is the event organiser while Bates141 has been tasked with PR.
