Staff Reporters
May 9, 2019

APAC winners from The One Show (part 1)

With three gold pencils each, BWM Dentsu Sydney and Dentsu Tokyo lead the APAC winners from The One Show's first (of two) awards nights.

'Project revoice' brought BWM Dentsu Sydney three gold pencils and one silver pencil.
'Project revoice' brought BWM Dentsu Sydney three gold pencils and one silver pencil.

The results from the first of two awards nights at The One Show are out, and APAC entrants have won a total of 37 pencils: 14 gold, 15 silver and 8 bronze. The second awards night takes place Friday.

BWM Dentsu Sydney and Dentsu Tokyo led the way with three golds each, and BWM Dentsu Sydney also won a best of discipline award in radio and audio.

The other gold winners from the region are:

  • J. Walter Thompson India Mumbai with J. Walter Thompson Amsterdam
  • TBWA India Mumbai
  • SHA inc. Tokyo
  • Shiseido Co Ltd. Tokyo
  • TBWA\Hakuhodo Tokyo
  • TBWA Santiago Mangada Puno Makati City

Tables showing a complete listing of the APAC winners and a breakdown of metal by country follow.

Country Award Primary company Title Client Discipline Category
Australia Bronze Naked Communications / Australia + RMIT University / Melbourne Sans Forgetica Naked Communications Intellectual Property Digital Product
Gold BWM Dentsu / Sydney Project Revoice The ALS Association Health, Wellness & Pharma Digital - Use of Technology
Gold BWM Dentsu / Sydney Project Revoice The ALS Association Radio & Audio Experiential Radio & Audio
Gold BWM Dentsu / Sydney Project Revoice The ALS Association Radio & Audio Innovation in Radio & Audio
Silver VMLY&R / Melbourne Sip Safe Monash University Health, Wellness & Pharma Direct Marketing
Silver BWM Dentsu / Sydney Project Revoice The ALS Association Health, Wellness & Pharma Innovation in Health & Wellness
Silver VMLY&R / Melbourne Sip Safe Monash University Health, Wellness & Pharma Innovation in Health & Wellness
China Bronze Minmin qu & qian jiang / Nanjing Yu-ichi Inoue/Shiko Munakata/Kazuo Yagi commercial press Design Editorial - Books
Bronze ShenZhen Lingyun creative packaging design Co.,Ltd. / ShenZhen YangYangLa Jianshui Honghui aquaculture industry Co.,Ltd. Design Packaging - Mass-market
Silver Nanjing Han Qing Tang Design / Nanjing The 9th National Book Design Art Exhibition Excellent Works Collection Nanjing Press Design Editorial - Books
Silver T-Change Design Co.,Ltd / Nanjing Mutual Observation and Learning Nanjing Graphic Designer Alliance Design Editorial - Books
Silver Studio NOWHERE / Shanghai + Nike | Greater China / Shanghai House of Innovation Shanghai 001 Center Court Digital Interactive Experience Nike Greater China Design Experiential / Environmental - Indoor Spaces
Silver Linshaobin design / Shantou Mountain Tea - Song Guangzhou Song's club Design Packaging - Specialty
India Gold J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM BLINK TEST Jimmy Nelson Foundation Design Craft - Photography
Gold TBWAIndia Mumbai / Mumbai Blink To Speak NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation Health, Wellness & Pharma Products
Silver Cheil Worldwide India / Gurugram The Good Vibes Project Sense International India Design Innovation in Design
Silver TBWAIndia Mumbai / Mumbai Blink To Speak NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation Health, Wellness & Pharma Innovation in Health & Wellness
Silver J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM BLINK TEST Jimmy Nelson Foundation Moving Image Craft Use of Music - Original Music
Silver J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM BLINK TEST Jimmy Nelson Foundation Moving Image Craft Innovation in Moving Image Craft
Japan Bronze GOO CHOKI PAR / Tokyo HOMME PLISSÉ ISSEY MIYAKE "Dancing Life" ISSEY MIYAKE INC. Design Craft - Art Direction
Bronze SHA inc. / TOKYO YouFab Global Creative Awards 2018 Loftwork inc. Design Promotional - Posters - Series
Bronze TBWA\HAKUHODO Inc. / Tokyo PRIDE JERSEY AIG Public Relations Innovation in Public Relations
Gold SHA inc. / TOKYO The origin of life BioClub Tokyo Design Typography - Static
Gold SHISEIDO CO., LTD. / Tokyo Black and Red SHISEIDO CO., LTD. Design Promotional - Posters - Series
Gold DENTSU INC. / Tokyo ASPIRATION & PERSPIRATION Dentsu Advertising Awards Selection Council Design Promotional - Posters - Series
Gold DENTSU INC. / Tokyo + J.C.SPARK inc. / Tokyo + amana inc. / Tokyo 72POSTERS for school teams participating in the high school sumo tournament THE HOKKOKU SHIMBUN Design Craft - Art Direction
Gold SHISEIDO CO., LTD. / Tokyo Black and Red SHISEIDO CO., LTD. Design Craft - Photography
Gold SHA inc. / TOKYO The origin of life BioClub Tokyo Design Craft - Printing & Paper Craft
Gold DENTSU INC. / Tokyo Iron and Torques  GRAPHIC TRIAL 2018 ?Experiment in Printing Expression? TOPPAN PRINTING CO., LTD. Design Craft - Printing & Paper Craft
Gold TBWA\HAKUHODO Inc. / Tokyo PRIDE JERSEY AIG Design Innovation in Design
Silver SHA inc. / TOKYO YouFab Global Creative Awards 2018 Loftwork inc.  Design Typography - Static
Silver DENTSU INC. / Tokyo Iron and Torques  GRAPHIC TRIAL 2018 ?Experiment in Printing Expression? TOPPAN PRINTING CO., LTD. Design Promotional - Posters - Series
Silver canaria inc. / Tokyo Packages for a haute couture facial esthetic salon "EN" LENOR JAPAN Co., Ltd. Design Packaging - Specialty
Korea, Republic Of Bronze Innocean Worldwide / Seoul + Hyundai Motor Group / Seoul + Walking in Mind / Seoul The Quiet Taxi Hyundai Motor Group Design Innovation in Design
Silver Cheil Worldwide / Seoul + IM FINE / Seoul + Someday Spring / Seoul DustSee Seoul Metropolitan Government / Hope Bridge Design Data Visualization - Static or Dynamic
Philippines Bronze TBWA Santiago Mangada Puno / Makati City Frottage The Red Whistle/UNAIDS Design Promotional - Posters - Series
Gold TBWA Santiago Mangada Puno / Makati City + How's Everything / Makati City Disgusting Stories Bahay Tuluyan Foundation Inc. Moving Image Craft Use of Music - Licensed / Adapted Music
  Gold Silver Bronze Total
Australia 3 3 1 7
China 0 4 2 6
India 2 4 0 6
Japan 8 3 3 14
Korea 0 1 1 2
Philippines 1 0 1 2
Total 14 15 8 37

Globally, the top gold winner was adam&eveDDB London with Campaign Against Living Miserably (CALM) London and This Morning ITV London with eight, all for “Project 84” for CALM. 

Droga5 New York and McCann New York each won seven gold pencils.

The best of discipline winners were:

  • Branded Entertainment: DDB Chicago “Broadway the Rainbow” for Mars Wrigley Confectionery
  • Creative Effectiveness: Wieden+Kennedy Portland “Dream Crazy” for Nike
  • Design: The New York Public Library New York with Mother New York “Insta Novels” for The New York Public Library
  • Health Wellness & Pharma: AMVBBDO London “Viva La Vulva” for Essity
  • Intellectual Property: FCB Inferno London “Story Sign” for Huawei
  • Moving Image Craft: Sra Rushmore SA Madrid with Blur Films Madrid “Hope” for International Committee of the Red Cross
  • Public Relations: Leo Burnett Chicago “Legal-ade” for Kraft Heinz Country Time Lemonade
  • Radio & Audio: BWM Dentsu Sydney “Project Revoice” for The ALS Association

The One Show Green Pencil, recognizing the single most environmentally conscious creative work for the year, was awarded to BETC Paris for 'Save Our Species' on behalf of Lacoste.

“Dream Crazy” for Nike by Wieden+Kennedy Portland with Park Pictures Los Angeles and Joint Portland won the Gold One Show Cultural Driver Award. 

In total, the first night included 85 gold, 92 silver and 99 bronze pencils, from a total of 19,445 entries.

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