The results from the first of two awards nights at The One Show are out, and APAC entrants have won a total of 37 pencils: 14 gold, 15 silver and 8 bronze. The second awards night takes place Friday.
BWM Dentsu Sydney and Dentsu Tokyo led the way with three golds each, and BWM Dentsu Sydney also won a best of discipline award in radio and audio.
The other gold winners from the region are:
- J. Walter Thompson India Mumbai with J. Walter Thompson Amsterdam
- TBWA India Mumbai
- SHA inc. Tokyo
- Shiseido Co Ltd. Tokyo
- TBWA\Hakuhodo Tokyo
- TBWA Santiago Mangada Puno Makati City
Tables showing a complete listing of the APAC winners and a breakdown of metal by country follow.
| Country | Award | Primary company | Title | Client | Discipline | Category |
|---|---|---|---|---|---|---|
| Australia | Bronze | Naked Communications / Australia + RMIT University / Melbourne | Sans Forgetica | Naked Communications | Intellectual Property | Digital Product |
| Gold | BWM Dentsu / Sydney | Project Revoice | The ALS Association | Health, Wellness & Pharma | Digital - Use of Technology | |
| Gold | BWM Dentsu / Sydney | Project Revoice | The ALS Association | Radio & Audio | Experiential Radio & Audio | |
| Gold | BWM Dentsu / Sydney | Project Revoice | The ALS Association | Radio & Audio | Innovation in Radio & Audio | |
| Silver | VMLY&R / Melbourne | Sip Safe | Monash University | Health, Wellness & Pharma | Direct Marketing | |
| Silver | BWM Dentsu / Sydney | Project Revoice | The ALS Association | Health, Wellness & Pharma | Innovation in Health & Wellness | |
| Silver | VMLY&R / Melbourne | Sip Safe | Monash University | Health, Wellness & Pharma | Innovation in Health & Wellness | |
| China | Bronze | Minmin qu & qian jiang / Nanjing | Yu-ichi Inoue/Shiko Munakata/Kazuo Yagi | commercial press | Design | Editorial - Books |
| Bronze | ShenZhen Lingyun creative packaging design Co.,Ltd. / ShenZhen | YangYangLa | Jianshui Honghui aquaculture industry Co.,Ltd. | Design | Packaging - Mass-market | |
| Silver | Nanjing Han Qing Tang Design / Nanjing | The 9th National Book Design Art Exhibition Excellent Works Collection | Nanjing Press | Design | Editorial - Books | |
| Silver | T-Change Design Co.,Ltd / Nanjing | Mutual Observation and Learning | Nanjing Graphic Designer Alliance | Design | Editorial - Books | |
| Silver | Studio NOWHERE / Shanghai + Nike | Greater China / Shanghai | House of Innovation Shanghai 001 Center Court Digital Interactive Experience | Nike Greater China | Design | Experiential / Environmental - Indoor Spaces | |
| Silver | Linshaobin design / Shantou | Mountain Tea - Song | Guangzhou Song's club | Design | Packaging - Specialty | |
| India | Gold | J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM | BLINK TEST | Jimmy Nelson Foundation | Design | Craft - Photography |
| Gold | TBWAIndia Mumbai / Mumbai | Blink To Speak | NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation | Health, Wellness & Pharma | Products | |
| Silver | Cheil Worldwide India / Gurugram | The Good Vibes Project | Sense International India | Design | Innovation in Design | |
| Silver | TBWAIndia Mumbai / Mumbai | Blink To Speak | NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation | Health, Wellness & Pharma | Innovation in Health & Wellness | |
| Silver | J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM | BLINK TEST | Jimmy Nelson Foundation | Moving Image Craft | Use of Music - Original Music | |
| Silver | J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM | BLINK TEST | Jimmy Nelson Foundation | Moving Image Craft | Innovation in Moving Image Craft | |
| Japan | Bronze | GOO CHOKI PAR / Tokyo | HOMME PLISSÉ ISSEY MIYAKE "Dancing Life" | ISSEY MIYAKE INC. | Design | Craft - Art Direction |
| Bronze | SHA inc. / TOKYO | YouFab Global Creative Awards 2018 | Loftwork inc. | Design | Promotional - Posters - Series | |
| Bronze | TBWA\HAKUHODO Inc. / Tokyo | PRIDE JERSEY | AIG | Public Relations | Innovation in Public Relations | |
| Gold | SHA inc. / TOKYO | The origin of life | BioClub Tokyo | Design | Typography - Static | |
| Gold | SHISEIDO CO., LTD. / Tokyo | Black and Red | SHISEIDO CO., LTD. | Design | Promotional - Posters - Series | |
| Gold | DENTSU INC. / Tokyo | ASPIRATION & PERSPIRATION | Dentsu Advertising Awards Selection Council | Design | Promotional - Posters - Series | |
| Gold | DENTSU INC. / Tokyo + J.C.SPARK inc. / Tokyo + amana inc. / Tokyo | 72POSTERS for school teams participating in the high school sumo tournament | THE HOKKOKU SHIMBUN | Design | Craft - Art Direction | |
| Gold | SHISEIDO CO., LTD. / Tokyo | Black and Red | SHISEIDO CO., LTD. | Design | Craft - Photography | |
| Gold | SHA inc. / TOKYO | The origin of life | BioClub Tokyo | Design | Craft - Printing & Paper Craft | |
| Gold | DENTSU INC. / Tokyo | Iron and Torques GRAPHIC TRIAL 2018 ?Experiment in Printing Expression? | TOPPAN PRINTING CO., LTD. | Design | Craft - Printing & Paper Craft | |
| Gold | TBWA\HAKUHODO Inc. / Tokyo | PRIDE JERSEY | AIG | Design | Innovation in Design | |
| Silver | SHA inc. / TOKYO | YouFab Global Creative Awards 2018 | Loftwork inc. | Design | Typography - Static | |
| Silver | DENTSU INC. / Tokyo | Iron and Torques GRAPHIC TRIAL 2018 ?Experiment in Printing Expression? | TOPPAN PRINTING CO., LTD. | Design | Promotional - Posters - Series | |
| Silver | canaria inc. / Tokyo | Packages for a haute couture facial esthetic salon "EN" | LENOR JAPAN Co., Ltd. | Design | Packaging - Specialty | |
| Korea, Republic Of | Bronze | Innocean Worldwide / Seoul + Hyundai Motor Group / Seoul + Walking in Mind / Seoul | The Quiet Taxi | Hyundai Motor Group | Design | Innovation in Design |
| Silver | Cheil Worldwide / Seoul + IM FINE / Seoul + Someday Spring / Seoul | DustSee | Seoul Metropolitan Government / Hope Bridge | Design | Data Visualization - Static or Dynamic | |
| Philippines | Bronze | TBWA Santiago Mangada Puno / Makati City | Frottage | The Red Whistle/UNAIDS | Design | Promotional - Posters - Series |
| Gold | TBWA Santiago Mangada Puno / Makati City + How's Everything / Makati City | Disgusting Stories | Bahay Tuluyan Foundation Inc. | Moving Image Craft | Use of Music - Licensed / Adapted Music |
| Gold | Silver | Bronze | Total | |
|---|---|---|---|---|
| Australia | 3 | 3 | 1 | 7 |
| China | 0 | 4 | 2 | 6 |
| India | 2 | 4 | 0 | 6 |
| Japan | 8 | 3 | 3 | 14 |
| Korea | 0 | 1 | 1 | 2 |
| Philippines | 1 | 0 | 1 | 2 |
| Total | 14 | 15 | 8 | 37 |
Globally, the top gold winner was adam&eveDDB London with Campaign Against Living Miserably (CALM) London and This Morning ITV London with eight, all for “Project 84” for CALM.
Droga5 New York and McCann New York each won seven gold pencils.
The best of discipline winners were:
- Branded Entertainment: DDB Chicago “Broadway the Rainbow” for Mars Wrigley Confectionery
- Creative Effectiveness: Wieden+Kennedy Portland “Dream Crazy” for Nike
- Design: The New York Public Library New York with Mother New York “Insta Novels” for The New York Public Library
- Health Wellness & Pharma: AMVBBDO London “Viva La Vulva” for Essity
- Intellectual Property: FCB Inferno London “Story Sign” for Huawei
- Moving Image Craft: Sra Rushmore SA Madrid with Blur Films Madrid “Hope” for International Committee of the Red Cross
- Public Relations: Leo Burnett Chicago “Legal-ade” for Kraft Heinz Country Time Lemonade
- Radio & Audio: BWM Dentsu Sydney “Project Revoice” for The ALS Association
The One Show Green Pencil, recognizing the single most environmentally conscious creative work for the year, was awarded to BETC Paris for 'Save Our Species' on behalf of Lacoste.
“Dream Crazy” for Nike by Wieden+Kennedy Portland with Park Pictures Los Angeles and Joint Portland won the Gold One Show Cultural Driver Award.
In total, the first night included 85 gold, 92 silver and 99 bronze pencils, from a total of 19,445 entries.
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
