Staff Reporters
May 13, 2019

APAC winners at The One Show (part 2)

Dentsu Tokyo, CHE Proximity Melbourne, Assembly Auckland and FCB Auckland among the APAC work honoured with pencils.

'Oat the goat' won two golds for FCB and Assembly Auckland
'Oat the goat' won two golds for FCB and Assembly Auckland

Following its first awards night last week, The One Show held its second presentation Friday night in New York. APAC work won six gold awards, seven  silver, and 15 bronze (see table of all winners below).

The six APAC gold winners:

  • Dentsu Tokyo with J.C. Spark Tokyo and Amana Tokyo, “72POSTERS for School Teams Participating in the High School Sumo Tournament” on behalf of The Hokkoku Shimbun in Print & Outdoor, Craft - Art Direction
  • SHA Inc. Tokyo, “The Origin of Life” for BioClub Tokyo in Print & Outdoor, Craft - Typography
  • CHE Proximity Melbourne, “Safety Hub” on behalf of AIG in Mobile, Applications
  • CHE Proximity Melbourne, with FINCH Melbourne, ”The Earnbassadors” for Velocity Frequent Flyer in Social Media, Social Engagement - User-Generated Content. 
  • Assembly / Auckland + FCB NZ / Auckland, “Oat the Goat” for Ministry of Education NZ in Digital Craft, Visual & Audio Craft - Animation and in Interactive & Online, Craft - Art Direction.  
  • Assembly / Auckland + FCB NZ / Auckland, “Oat the Goat” for Ministry of Education NZ in Interactive & Online, Craft - Art Direction.  
Country Award Primary company Title Client Discipline Category
Australia Bronze CHE Proximity / Australia AutoAds carsales.com.au Interactive & Online Websites - Utility
Bronze Clemenger BBDO Melbourne / Melbourne + Myer / Melbourne Naughty or Nice Bauble Myer Mobile Physical Product & Mobile Integration
Silver BWM Dentsu / Sydney Project Revoice The ALS Association Direct Marketing Craft - Use of Digital Technology
Bronze BWM Dentsu / Sydney Project Revoice The ALS Association Direct Marketing Craft - Data-Driven Personalization
Silver CHE Proximity / Australia + IAG / Sydney Safety Hub IAG Creative Use of Data Creative Use of Data - Targeting
Gold CHE Proximity / Australia + IAG / Sydney Safety Hub IAG Mobile Applications
Bronze CHE Proximity / Australia + IAG / Sydney Safety Hub IAG Mobile Utility
Bronze J Walter Thompson Sydney / Sydney Serena: I Touch Myself Project Berlei Social Influencer Marketing Influencer Marketing - Multi-Channel
Gold CHE Proximity / Australia + FINCH / Melbourne The Earnbassadors Velocity Frequent Flyer Social Media Social Engagement - User-Generated Content
Hong Kong Bronze Ogilvy Hong Kong / Hong Kong Dragster Birdland (Hong Kong) Ltd Print & Outdoor Magazine - Single
Silver Ogilvy Hong Kong / Hong Kong Dragster Birdland (Hong Kong) Ltd Print & Outdoor Posters - Single
Bronze Ogilvy Hong Kong / Hong Kong Hot & Spicy Birdland (Hong Kong) Ltd Print & Outdoor Magazine - Campaign
Bronze Ogilvy Hong Kong / Hong Kong Hot & Spicy Birdland (Hong Kong) Ltd Print & Outdoor Posters - Campaign
Silver Ogilvy Hong Kong / Hong Kong Shuttle Birdland (Hong Kong) Ltd Print & Outdoor Posters - Single
India Bronze Blink Digital / Mumbai Alexa, Play My Song Amazon Echo Interactive & Online Online Advertising - Native Ads
Bronze J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM BLINK TEST Jimmy Nelson Foundation Film Television & VOD - Long Form - Single
Bronze J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM BLINK TEST Jimmy Nelson Foundation Film Online Films & Video - Varying Length Campaign
Bronze Taproot Dentsu / Mumbai Paint flow Dulux Paints Print & Outdoor Experiential & Installations - Single
Silver Taproot Dentsu / Mumbai Painted by Paint Dulux Paints Print & Outdoor Craft - Art Direction
Japan Gold DENTSU INC. / Tokyo + J.C.SPARK inc. / Tokyo + amana inc. / Tokyo 72POSTERS for school teams participating in the high school sumo tournament THE HOKKOKU SHIMBUN Print & Outdoor Craft - Art Direction
Silver SHISEIDO CO., LTD. / Tokyo Black and Red SHISEIDO CO., LTD. Print & Outdoor Craft - Art Direction
Silver DENTSU INC. / Tokyo Get Back, Tohoku. EAST JAPAN RAILWAY COMPANY Print & Outdoor Craft - Photography
Gold SHA inc. / TOKYO The origin of life BioClub Tokyo Print & Outdoor Craft - Typography
Malaysia Bronze Leo Burnett Malaysia / Kuala Lumpur The Anti-Bullying Bullying Videos Voice of The Children Film Under 100K Budget
New Zealand Gold Assembly / Auckland + FCB NZ / Auckland Oat the Goat Ministry of Education Digital Craft Visual & Audio Craft - Animation
Silver FCB New Zealand / Auckland + Assembly / Auckland Oat the Goat Ministry of Education NZ Digital Craft Visual & Audio Craft - Sound
Bronze FCB New Zealand / Auckland + Assembly / Auckland Oat the Goat Ministry of Education NZ Interactive & Online Online Video - Interactive Video
Gold Assembly / Auckland + FCB NZ / Auckland Oat the Goat Ministry of Education Interactive & Online Craft - Art Direction
Thailand Bronze GREYnJ UNITED / Bangkok FRIENDSHIT KASIKORNBANK PUBLIC COMPANY LIMITED Film Online Films & Video - Long Form - Single
Bronze Prakit Advertising Limited / Bangkok + Visionary Group Co., Ltd. / Bangkok Genocide Staedtler (Thailand) Limited Print & Outdoor Craft - Illustration
Bronze J.WALTER THOMPSON BANGKOK / BANGKOK + DENTSU X PTE LTD. / BANGKOK + THIS IS IT CO., LTD. / BANGKOK + Cinesound Co., Ltd. / BANGKOK Narcos The Censor?s Cut Netflix Direct Marketing Out of Home - Billboards & Transit
Bronze TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary Bangkok / Bangkok The All Nighters McDonald's Print & Outdoor Craft - Art Direction
  Gold Silver Bronze Total
Australia 2 2 5 9
Hong Kong 0 1 3 4
India 0 1 4 5
Japan 2 2 0 4
Malaysia 0 0 1 1
New Zealand 2 1 1 4
Thailand 0 0 1 1
Total 6 7 15 28

The year's top honors, based upon cumulative One Show Pencils and Merits won across all disciplines, are:

  • Agency of the Year — Wieden+Kennedy Portland
  • In-house Agency of the Year -- Spotify
  • Network of the Year — DDB Worldwide
  • Creative Holding Company of the Year — Omnicom Group
  • Production Company of the Year — MPC
  • Client of the Year — Nike

A jury of 10 leading global CMOs awarded the 2019 CMO Pencil to David Rubin, chief marketing officer at The New York Times, as a result of their selecting “The Truth Is Worth It” as the world’s single most impactful idea on a brand’s business from the past year.  The jury picked the work, by Droga5 New York, from among this year’s 20 highest-scoring entries including Best of Discipline winners, narrowly beating out Nike “Dream Crazy” by Wieden+Kennedy Portland.

The One Show Penta Pencil, awarded to the  agency and brand who together have created stellar creative work for the last five years, was presented adam&eveDDB London and client John Lewis & Partners London.

For both nights of The One Show 2019, 569 Pencils were awarded: 180 Gold, 178 Silver and 211 Bronze.

A complete list of Pencil winners for thesecond night of The One Show can be viewed here.

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