Anita Nayyar joins streaming service Zee5

Zee5 has announced the appointment of Anita Nayyar, Dhruvadeep Roy and Jayesh Easwaramony.

Nayyar, who was previously CEO at Havas Media Group, India and Southeast Asia, has taken over as head of customer strategy and relationships.     

Easwaramony joins as a consultant to drive advertising, user data and audience-related initiatives. He was formerly driving the APAC business of InMobi.  

Roy is taking over as director product, adtech. He was leading platforms and product at DAZN Sport Streaming Service across the UK, US, Canada and APAC. 

“I am ecstatic to share that Zee5 has already taken a step towards flagging-off its next phase of growth by welcoming three acclaimed leaders of the industry to lead the advertising tech business," Tarun Katial, CEO, of ZEE5 India, said in a release. "I welcome Anita, Jayesh and Dhruvadeep to the Zee5 team and I am confident that their experience will further enable Zee5 to achieve even greater heights. This current strengthening of our leadership team is line with a clear focus to build a robust digital advertising ecosystem like no other.”