Alila to merge with Hyatt’s loyalty programme

The boutique brand operated by Two Roads Hospitality was acquired by Hyatt last year.

Alila will soon integrate its loyalty programme with the World of Hyatt in a development that follows Hyatt's acquisition of Two Roads Hospitality, the operator of Alila. The integration will begin in the second half of this year.

World of Hyatt itself was revamped from Hyatt Gold Passport in 2016. “World of Hyatt is also very new. They are also excited, knowing that Alila with our experiences’ is going to be really sought after by...

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