Truly London won the account following a three-way pitch. It has been charged with managing Alibaba’s creative, brand advertising and media buying in EMEA as part of the company’s year-long global marketing campaign.
The account will be managed out of the agency’s London and Bahrain offices.
Alibaba Group announced in October that it would launch an integrated campaign across 20 countries to bolster its international presence, focusing on key markets Australia, Europe, Hong Kong, the UK and the US.
A representative at the time said the campaign would include online, TV, print, radio, outdoor elements and live events.
According to Maggie Choo, director of Alibaba.com in the EMEA region, the company has 2.5 million customer base across EMEA, and this figure increases an average of 66 per cent per year.
“However, with an estimated 23 million SMEs in Europe alone we see significant scope for helping many more small businesses across the region with cross-border trade,” said Choo.
The account will be managed out of the agency’s London and Bahrain offices.
Alibaba Group announced in October that it would launch an integrated campaign across 20 countries to bolster its international presence, focusing on key markets Australia, Europe, Hong Kong, the UK and the US.
A representative at the time said the campaign would include online, TV, print, radio, outdoor elements and live events.
According to Maggie Choo, director of Alibaba.com in the EMEA region, the company has 2.5 million customer base across EMEA, and this figure increases an average of 66 per cent per year.
“However, with an estimated 23 million SMEs in Europe alone we see significant scope for helping many more small businesses across the region with cross-border trade,” said Choo.
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
