Alcoholics Anonymous | Alcohol Just Not Fun Anymore | Australia

AA is a non-governmental organisation that hosts meetings and runs programmes against alcohol abuse. Grey Healthcare Group Australia has helped develop this campaign targeting adults that rely too heavily on alcohol.

The creative concept revolves around the tagline ‘Alcohol just not fun anymore?’ which hints at the isolation and social separation which can be caused by alcohol abuse.

The pro-bono campaign weighs up the fun of drinking against the consequences or aftermath. ZenithOptimedia is the media agency for this project. Visit aa.com.au to learn more about AA and ways to support the cause.



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Credits:
Project Alcohol Just Not Fun Anymore
Client Alcoholics Anonymous
Creative agency Grey Healthcare Group Australia
Creative director Tim Brierley
General manager & senior account director Elly Price
Photographer Bronwyn Kidd
Designer Christian Collis
Retoucher Visual Thing
Mac artist Bruce Wright
Account manager Rani Chanda
Production company Plush Films
Producer Elissa Loxton
Sound engineer Steve Hessell
Voice-over talent Lee Perry, Gail Knight
Exposure Television, print, radio, outdoor, online