Airborne wins Georg Jensen creative account for Australia

Airborne has worked with the Danish designer brand in the past on a project basis and was chosen based on the quality of the project work. "Airborne understands Georg Jensen's premium brand positioning and the agency's work completely reflects that quality," said Nadia Bayfield, Georg Jensen's Australia marketing manager. "Airborne also understands the need for effectiveness in the current retail environment and they are a flexible, proactive and detail-oriented agency to work with. It's great to have them on board."

 

Airborne will be responsible for developing and managing design and creative work that appears in formats including magazines, out of home, events, in-store, electronic direct mail and other digital channels.