Analysis Media
Staff Reporters
Feb 28, 2022

Agency Report Card 2021: Initiative

After spending much of 2020 shoring up its defences, the Mediabrands agency’s business performance turned a corner in 2021, but it also spent a disproportionate amount of time fixing its performance in China.

Absolut Pride Parade

If 2019 was the year Mediabrands’ Initiative re-emerged and 2020 was the year of keeping its head above water due to Covid, 2021 seemed to be the year where the agency hit its stride. The shop surged

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