Things began moving in the right direction at Wunderman in 2017. After a difficult 2016 in which the agency failed to grow its revenue, income is on the up again under APAC CEO Caspar Schlickum, who took over the role in August 2016.
Since then, he has set about expanding Wunderman’s offering across the region, with a strategy of “pitching less, converting more and looking after our clients”. To that end, he says a...
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