Staff Reporters
Mar 12, 2018

Agency Report Card 2017: Starcom

We assess Starcom's 2017 performance in APAC, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.

Starcom’s 2017 markedly improved towards the second half of the year when the agency won the north Asian markets of beverage company AB InBev in a pitch that R3 named the biggest of the year. This success bumped it up the New Business League to fifth position by September, although by year’s end the agency had slipped a little to eighth place and had lost AB InBev’s India business.

This slightly up-and-down trend...

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