Staff Reporters
Mar 19, 2018

Agency Report Card 2017: Publicis Worldwide

We assess Publicis Worldwide's 2017 performance in APAC, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.

From a relatively decentralised network-in-name-only a few years ago, Publicis Worldwide today claims to have a cohesive culture across APAC, one that values creative excellence and is hungry to win business. 

With a couple years of operating in country-based PLs under its belt, the agency is now more adept at bringing a variety of Publicis Groupe resources to bear on client problems. For example, DigitasLBi and Publicis Media deliver data-based intelligence,...

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