PHD’s win of Volkswagen’s US$3 billion global media account in 2016 has re-energised the network in Asia. While it would have been natural to direct all energy into that piece of business in 2017, PHD appears to have used the momentum from the win to bring in more major accounts.
These included Huawei and Haier in China, PepsiCo in Australia and the regional Resorts World business. The agency ranked first in...
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