Staff Reporters
Mar 12, 2018

Agency Report Card 2017: Mindshare

We assess Mindshare's 2017 performance in APAC, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.

Coming into 2017, Mindshare was in danger of flying too close to the sun. It scored a rare A- grade in Campaign’s report card last year after it swept our Agency of the Year awards and set new business records.

Making up more than 18% of the entire industry, according to Recma, Mindshare was becoming just slightly contractually conflicted across categories and countries with a sizeable portion of its clients coming up for review. Its...

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