Staff Reporters
Mar 19, 2018

Agency Report Card 2017: McCann Worldgroup

We assess McCann Worldgroup's 2017 performance in APAC, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.

In a year where growth fell short of expectations, McCann APAC points to one of the best award hauls in its history as a positive sign its award tally exceeded 350 for the year. This included a Grand Prix for Good and six Gold Lions at Cannes, where work from the Philippines, Thailand and Japan won alongside perennially feted markets India and Australia.

Revenue-wise, a strong year for Australia, India, Korea and Indonesia couldn’t...

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