Staff Reporters
Mar 19, 2018

Agency Report Card 2017: Leo Burnett

We assess Leo Burnett's 2017 performance in APAC, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.

Like its Publicis Groupe stablemate Publicis Worldwide, Leo Burnett focused on integrating its creative teams with specialists across the wider Publicis Communications arsenal as a big theme in 2017. 

As examples, the agency cites Greater China work for Huawei that combined Leo Burnett Shanghai and Sapient work in Indonesia for Nestlé KitKat and PetCare that brought together Leo Burnett, Razorfish and Publicis One media and a Samsung One office in Vietnam that...

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