Staff Reporters
Mar 19, 2018

Agency Report Card 2017: Grey Group

We assess Grey Group's 2017 performance in APAC, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.

After falling into the D range last year, Grey made a compelling argument through 2017 that it is working to turn things in the right direction.

The network claims double-digit revenue growth and an excellent year for new business. Significant wins came from Mattel shopper marketing, Lancôme social media and Ferrero in China Emirates in India, Philip Morris and Kirin in Japan, BBQ Chicken and Electromart in Korea, Downy in the Philippines, Uni-President in...

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