Like all media agencies, Carat faced strong headwinds. It ended the year with overall revenue growth that, while below initial expectations, was satisfactory, considering. Not that it was easy. With clients calling more pitches at the local level, Carat, like its peers, had to work harder for smaller victories.
The network managed to keep its pitch-win rate up and improved its new-business performance. It finished in fourth position on R3’s New Business League, compared...
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