Staff Reporters
Mar 19, 2018

Agency Report Card 2017: ADK

We assess ADK's 2017 performance in APAC, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.

ADK’s wrangling with WPP, and its eventual purchase by Bain Capital, dominated 2017. The move, and ADK’s apparent newfound freedom, has big implications for the agency and possibly for the entire advertising industry. But while there has been much speculation, it’s still too early for anyone to know exactly how ADK is going to change.

The agency could certainly benefit from a shake-up. It has a long way to go on its...

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