Detailed analysis of 2015 performance for 13 media agency networks in Asia-Pacific.
Why Subscribe?
or call +852 2122 5222
or email [email protected]
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
The scandal is a reminder of why legal and PR strategies must work closely together, a leading comms figure says.
After research suggesting TikTok ‘only gets 21% of credit for clicks’, the platform's new first-party data measurement tool aims to resolve the issues.
Shashank Srivastava, the automaker's senior executive officer, marketing and sales, speaks with Campaign India on the sidelines of a campaign rolled out to celebrate six years of its Arena retail offering.
Campaign was made in-house by Our Lego Agency and Accenture Song’s Droga5 Dublin.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
