Detailed analysis of 2015 performance for 13 media agency networks in Asia-Pacific.
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With marketers' tightening their purse strings as continued economic turbulence forces budget cuts, research has revealed more of their precious ad dollars are expected to be wasted on invalid traffic next year than ever before.
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A fresh report from Adalytics alleges that the search giant has been serving major brands’ advertising on inappropriate and sanctioned websites via its Search Partner network.
Ad chief Linda Yaccarino attempts to clean up after public tirade.
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