This follows the launch of Isobar in Indonesia late in 2011.
Mediatrac CEO Regi Wahyu will oversee the running of the day-to-day operations of Posterscope, having appointed Hera Novita as associate director planning and Satrio Legowo as associate director analytics.
A specialist in out-of-home for 16 years, Novita began her career at Nettlefold where she built her expertise in production, site-evaluation and marketing. She has planned and bought outdoor sites for major Indonesian advertisers such as Lippo Bank, Unilever, Nestle and BCA. She was also involved in creating SIGHT, an out-of-home division for PT AMN, one of the biggest locally owned media specialist agencies where she handled AirAsia, Danamon, Indovision and Adira Dinamika Multi Finance, amongst others.
Experienced analytical consultant Legowo started his career with Nielsen’s Retail Service where he managed a client portfolio of major consumer goods companies. During his final years at Nielsen, he developed and led the First Analytical Consulting Team in Indonesia providing end-to-end consulting engagement on pricing, distribution, promotion and assortment analysis. Following Nielsen, Satrio joined Sears Holding Corporation in Chicago for 4 years before coming back to Indonesia to join Posterscope where his primary responsibility will be to lead the planning service.
Ashish Bhasin, CEO Aegis Media SEA and regional director Posterscope said the agency’s advent in Indonesia will start the process of transforming the entire OOH industry there. “The highly qualified Posterscope Indonesia team, led by Regi and guided by Yusca, will, I am sure, establish themselves as OOH domain specialists in no time. The relevant tools from the globally renowned PRISM suite of tools from Posterscope Worldwide will also be customized and introduced in Indonesia.”