The brief includes developing PR strategies and managing media relations as part of the sport brand’s overall brand communications campaign targeted at the growing sports community in Singapore.
“With more Singaporeans leading an active sporting lifestyle, Adidas seeks to understand their individual needs and establish itself as the first sports brand of choice,” said Marcus Chew, senior brand manager, brand communications, for Adidas Southeast Asia.
“With more Singaporeans leading an active sporting lifestyle, Adidas seeks to understand their individual needs and establish itself as the first sports brand of choice,” said Marcus Chew, senior brand manager, brand communications, for Adidas Southeast Asia.
“Icon demonstrated an in-depth understanding of the Adidas brand qualities and with its strong track record, we’re sure they will contribute to further strengthening our position in the Singapore market.”
